Recently I have been made aware of a Inbound Marketing Consulting company called HubSpot. This is a company that Sequoia Capital, Google Ventures, and Salesforce.com have invested $32 million dollars in. What does HubSpot really do, you ask?
HubSpot comes alongside of companies to help get their internet marketing up to speed. Their goal is to attract brand new leads for companies from their website. Many businesses have a website that merely acts as a brochure. There is no real interaction of benefit to the potential customer other than the information about the company that they decide to put forward.
Hubspot has realized that it is important to educate the buyer before asking for their business. They do this through creating landing pages for each interest of the buyer. From that page they can fill out a form to download information that actually help them, the customer. In the form a business can capture a good deal of the information that is needed to begin the potential client down the sales funnel. One can imagine how many more leads this would generate.
An important way that you direct surfers to these landing pages is through what Hubspot calls 'Call To Action' buttons. This is a small, but clear button on your website that states the benefit that will be received from clicking on the button itself. This should be appealing and the benefit should be easily seen.
Hubspot will also help you analyze your results to continue to improve. They have coaching articles and sessions that will keep companies updated on their industry.
Hubspot has realized that it is important to educate the buyer before asking for their business. They do this through creating landing pages for each interest of the buyer. From that page they can fill out a form to download information that actually help them, the customer. In the form a business can capture a good deal of the information that is needed to begin the potential client down the sales funnel. One can imagine how many more leads this would generate.
An important way that you direct surfers to these landing pages is through what Hubspot calls 'Call To Action' buttons. This is a small, but clear button on your website that states the benefit that will be received from clicking on the button itself. This should be appealing and the benefit should be easily seen.
Hubspot will also help you analyze your results to continue to improve. They have coaching articles and sessions that will keep companies updated on their industry.
The beauty of HubSpot is that so many of their resources are free. They have a website grader that will evaluate your website and points out weakness. It is on a scale from 1 to 150 so that it is easy to see where you are at and see when you improve. You can not only run your website through its system but also enter your competitors websites so that it can compare. The link for this tool can be found here - http://websitegrader.com/ .
HubSpot is going to be one of the next big things in business because of its unique niche and its ability to generate and convert leads into sales through using the web.
I love Hub Spot. The free social media seminars are a very valuable resource--if you haven't checked them out, there are several with extremely good information.
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